Growth rarely comes from following the rules. It comes from knowing which ones to break. That's why we're always pushing — into the edges of culture, into overlooked tensions, into familiar ideas until they feel brand new. That's how we create growth that sticks.
How We Work
Impact happens when ideas connect. We do this through…
Human Stories
Grounded in real people, not just data.
Our insights inspire the conviction and belief that spark real change.
We get under the skin of human behaviour — the motivations, tensions and truths that data alone can't reveal.
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Sharp Thinking
Ideas that cut through category orthodoxy.
We bring fresh eyes, cross-industry pattern recognition, and genuine strategic rigour.
Cross-industry imagination meets rigorous commercial logic. The result is thinking that's bold enough to actually move things.
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Real-World Impact
Strategies that people actually believe in.
We build the conviction inside organisations that makes strategies stick.
We don't just hand over a deck. We work with leadership teams until the thinking becomes theirs.
What We Do
What to build, and how to win.
Four interconnected practice areas — each designed to move you from complexity to clarity, and clarity to growth.
01
Seeing What's Coming Next
From insight to foresight — helping you shape what's next before your competitors do.
Butterfly brings externally-driven expertise, coupled with a deeply human real-world understanding, to our business problems — creating brilliant, unexpected ideas.
Chief Strategy Officer
Global FMCG Leader
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They don't just give you a strategy — they give you the conviction to act on it. That's rare.
VP of Strategy
North American Retail Group
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Working with Butterfly felt genuinely different. They challenged us in the right ways and helped us see our own category with fresh eyes.
CEO
International Beverage Brand
Our Team
Built for the real world.
18
Years of growth strategy expertise
55+
Countries where we've delivered work
900+
Projects completed for global brands
3
Offices: London, New York, Amsterdam
We believe the best strategy is one that people truly believe in. Not because it was handed to them, but because they helped build it.
Bianca Cawthorne — CEO & Founder
FAQs
Common questions.
Can't find what you're looking for? Get in touch directly.
We work with ambitious businesses across FMCG, hospitality, beauty, retail, and financial services — typically at a moment of transformation, whether that's entering a new market, repositioning a brand, or rethinking a portfolio.
Most engagements run 6–12 weeks, from discovery sprint to leadership-aligned strategy. We're deliberately fast — we believe strategy shouldn't take longer than the window of opportunity it's designed to capture.
Yes — we've delivered work across 55+ countries from our bases in London, New York and Amsterdam. We're comfortable working across cultures and markets, and we have a strong network of local partners and researchers we trust when deep market knowledge is needed on the ground.
We combine genuine consumer insight capability with commercial strategy rigour. Most consultancies do one or the other. We do both — and we believe that's what makes strategies that actually work in the real world.
Our core offer is strategy — but we don't disappear when the deck is done. We offer leadership workshops, team alignment sessions, and ongoing advisory to help embed strategies and keep them alive inside organisations.
Ready to start your own story?
Every engagement is different. But every great one starts the same way — a single conversation about a real challenge. Tell us what you're working on.