Strategy
The best growth strategies start with discomfort
The brands that scale fastest aren't the ones that play it safe. They're the ones willing to question what got them here.
Client List
When businesses reach an inflection point, analysis alone isn't enough. What matters is choosing a direction people believe in.
Growth rarely comes from following the rules. It comes from knowing which ones to break. That's why we're always pushing — into the edges of culture, into overlooked tensions, into familiar ideas until they feel brand new. That's how we create growth that sticks.
How We Work
Human Stories
Our insights inspire the conviction and belief that spark real change.
We get under the skin of human behaviour — the motivations, tensions and truths that data alone can't reveal.
Vibrant Thinking
We don't just think outside the box — we turn it sideways and see what falls out.
Cross-industry imagination meets rigorous commercial logic. The result is thinking that's bold enough to actually move things.
Bold Strategies
Strategies built to work in the real world — not just look good in a deck.
We were born from a desire to push boundaries, break conventions, and build strategies that actually stick.
What We Do
Helping you define where to play,
what to build, and how to win.
From insight to foresight — helping you shape what's next before your competitors do.
Set a powerful direction for long-term relevance and belief — inside the business and out.
Turn insight into bold, future-facing innovation opportunities that scale.
Build propositions and experiences that win hearts, drive business, and land with belief.
Selected Work
Sebazzo
test tes
Bacardi
Estée Lauder
Subway
Client List
What Clients Say
Our Thinking
Strategy
The brands that scale fastest aren't the ones that play it safe. They're the ones willing to question what got them here.
Consumer Insight
Consumers say they want value. Their behaviour tells a different story. Here's how to read the gap.
Innovation
Insight without action is trivia. Here's what separates the curious organisations from the ones that actually change.
Our People
Languages spoken between us
Years partnering global brands
Start-ups founded and invested in
Disciplines — from Anthropology to Acting
"Belief is what transforms strategy from smart to sticky. It gets teams aligned. Gives ideas momentum. Turns a plan into action — and action into impact."
— Bianca Cawthorne, Founder & CEO
FAQ
If there's something we haven't answered here, just drop us a line — we're always happy to talk.
Most consultancies bring you frameworks. We bring you thinking. Our team combines deep commercial rigour with real human insight — the kind that comes from genuinely understanding how people think, feel and behave. We don't do off-the-shelf. Every piece of work is built from scratch around your specific challenge.
We work with ambitious brands across consumer goods, food and beverage, beauty, finance, and automotive. Our clients range from global category leaders like Unilever, Danone and Nestlé to fast-growing challengers looking to punch above their weight. If you're serious about growth, we're probably a good fit.
No two projects are the same — that's kind of the point. But most engagements start with a discovery phase where we get under the skin of your challenge, followed by a period of research, synthesis and creative strategy development. We typically work in sprints of 6–12 weeks, though we also support longer strategic partnerships.
Yes — we've delivered work across 55+ countries from our bases in London, New York and Amsterdam. We're comfortable working across cultures and markets, and we have a strong network of local partners and researchers we trust when deep market knowledge is needed on the ground.
Just get in touch. We'll set up an initial conversation to hear about what you're working on — no pitch, no pressure. If there's a fit, we'll put together a tailored proposal. Most of our best client relationships started with a single conversation that turned into something much bigger.
Vibrant thinking is our philosophy — and honestly, it's the reason Butterfly exists. It's the belief that the best strategic insights come from combining human stories with creative curiosity and commercial rigour. Not just data. Not just creativity. Both, working together. The result is strategy that's bold enough to excite, and grounded enough to actually work.
We're always up for a conversation. Tell us what you're working on — no pitch, no pressure.